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Termbase Management

Can you really afford to ignore it?

Are you one of the more than 90% of the world’s export companies who DON’T have a termbase management solution? If you answer YES, you are probably losing revenue opportunities right now!

Each of us are continually being tasked with essentially the same problem. Achieve more, with either the same or less resources, in a more competitive environment. Oh, and in case we forget, you’ve also got to do it better than everyone else.

So what are we actually being asked to do? Really we are being asked to sell more, reduce our overheads, gain market share and all the time keep an eye on the longer term strategic welfare of the company.

Whether you are a localization professional, marketing or finance manager, sales director, or whomever, you have a key role to play in this process.

In today’s global economy each of us must be aware that our business must become more and more geared toward multinational participation and international transactions.

Therefore, consistency in our branding and in the company specific terminology we use across our company is paramount. Products and services descriptions, names, titles and abbreviations of departments or sub sections of the organization are the most obvious elements of this type of terminology. Yet it goes beyond that. Many organizations decide upon optimal or preferred terminology to utilise in customer communication, which in turn forms a critical part of how they are perceived in the marketplace. It becomes irrevocably ingrained in their DNA.

While most organizations will concede that a termbase management solution is exactly what they need to ensure consistency across the terminology inventory and language base, many feel that they have difficulty justifying the expense.

Think again. Here are the two main reasons why you should be starting this process TODAY.

   1. Leverage terminology based management to increase your company’s revenues.
   2. Do it right now, and avail of the cost savings forever.

Increase your companies revenue
Improve the consistency of your text quality
Products with appropriate and consistent product information in all markets where the product is available outsell those that don’t.

Not only will you increase your sales, you will also REDUCE BRAND EROSION, a phenomenon whereby inconsistencies in messaging through poorly managed terminology can negatively obscure how your organizations products and services are perceived.

Reduce the ‘time-to-use’ for your product
Consistent documentation allows the client to use the product sooner as they quickly understand the instructions and do not waste time trying to interpret the manuals. Particularly relevant in the B2B marketplace this can save large sums, which could justify higher sales prices for a product. Customers who have a good experience with your organization are far more likely to repeat purchase.

Reduce the chances of regulatory or legal repercussions
Inappropriate use of language can lead to product misuse which can lead to litigation, and ultimately irreparably damage the integrity of your company.

Avail of long term cost savings
Reduce research overhead
Authoring any documentation these days, whether it be in your native or a foreign language, requires a significant amount of research time. Leverage this investment by maintaining a structured termbase management system. If a given term is researched only once, and then entered to the system, it is there for everyone else in your organization to use, reducing duplication of effort.

Reduce translation time
If the authors of a company’s texts are supported by a corporate termbase, their texts are more consistent. When the source texts are more consistent, the translator is faced with fewer ambiguous cases to solve. If translators also have direct access to the company's termbase, their research time can be reduced even further – without compromising on translation quality. They spend less of their own time researching, and they spend less time bothering other employees with questions about correct terminology in their language.

Utilise the benefits of your termbase management solution in other areas of your business
Once operational your termbase management solution can be used in other language technology tools such as QA tools, and also machine translation.
(See our Machine Translation Evaluation Solution).

Termbase consistency delivers less need for support Inconsistent terminology confuses end users. This in turn leads to higher after sales product support costs and usually results in an overall negative user experience meaning customers are less likely to return.

Let’s take this forward……
To start benefitting from a Termbase Management Solution for your company contact the VistaTEC Productivity Solutions Group today at productivitysolutions@vistatec.ie for a FREE consultation with an experienced member of our team.

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